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From Consumer to Citizen: the rise of participatory brands

Join this session to explore Jon’s model of the Three Principles of Participatory Organizations and what it might mean for your institution. Drawing on case studies from across sectors, we will offer a toolkit that can drive organizational success on the terms of the existing system and help usher in a whole new world.


Jon Alexander is the author of CITIZENS: Why the Key to Fixing Everything is All of Us, recently listed as one of the Top 5 Recommended Books in McKinsey's 2022 Summer Reading Guide. He began his career in advertising, winning the prestigious Big Creative Idea of the Year, before making a dramatic change. Driven by a deep need to understand the impact on society of 3,000 commercial messages a day, he gathered three Masters degrees, exploring consumerism and its alternatives from every angle. In 2014, he co-founded the New Citizenship Project, an experimental consultancy business working with organisations across all sectors to invite people into their agency as Citizens, not just serve them as Consumers.




11th October

7pm CET

1pm EDT